Table of Contents
What is a Blog Post?
A blog post is an individual webpage on your website that dives into a particular subtopic of your blog.
For example, suppose you start a fashion blog on your retail website. A blog post might be titled “The Best Fall Shoes for 2019”. The post ties into the general theme of her blog as a whole (fashion), but it also touches on a very specific sub-theme (fall shoes).
Blog posts help you rank in search engines for a variety of keywords. In the example above, your blog post could get your business ranked on Google for “fall shoes.” When someone searches for fall shoes and finds your blog post, they can access the rest of your business website. They can click on “Products” after reading your post and look at the clothes your business sells.
A blog post links to your general blog site. For example, right now, you are at blog.hubspot.com/marketing/what-is-a-blog. The “what-is-a-blog” section of the URL links to /marketing/, which is the entire blog.
How to Write a Blog Post?
- Choose your target audience.
- Frequently reflect on content based on your market sector.
- Research and review a content management system.
- Create a blog plan and editorial calendar.
- Pay attention to the structure of the article.
- Become proficient in marketing and promoting your blog.
- Learn more about SEO.
- Use a variety of blog post styles.
- Reuse old content.
- Perform a competitive analysis.
What is a Blog Post for?
There are many explanations for starting a blog for personal use and a few good reasons to blog for business. Blogs for business, schemes or anything else that can make you money have a straightforward goal: to rank your website higher in Google’s SERPs, i.e. increase your visibility.
You depend on consumers to keep purchasing your products and services as a business. As a new professional, you rely on blogging to help you reach potential consumers and grab their attention. Without blogging, your website would remain invisible, while running a blog makes you searchable and competitive.
Thus, the primary purpose of a blog is to connect with the relevant audience. Another is to increase your traffic and send quality leads to your website.
The more frequent and quality your blog posts are, the more likely your target audience is to discover and visit your website. The blog is a practical central age group instrument. Add a great call to action to your content, and you’ll change your website traffic flow into high-quality leads.
Blog Post Building
The appearance of blogs has changed over time, and today blogs include various elements and widgets. However, most blogs still comprise some standard features and structures.
Here are the standard features that a typical blog will include:
- Header with menu or navigation bar.
- Main content area with featured or most recent blog posts.
- Sidebar with social profiles, favorite content or call to action.
How to go Beyond The First Blog Articles?
The real challenge with blogging is traffic. It’s not about writing a blog post, two or three, and that’s it. A good strategy should be long-term. But how do you go beyond the first articles once the main topics have been covered? How do you find material to write a blog post for a week (at least) for a year or two?
There are several methods: you can create a semantic cocoon to exhaust a subject by answering all the questions that Internet users ask themselves; break a topic into multiple microscopic to cover them in shorter content; update an existing blog post with new information; address a different audience with the same issue; take another angle; choose a new format; etc.
Blog Post and Websites
Many people still wonder if there is a difference between a blog and a website. What is a blog, and what is a website? It is even more challenging to tell the difference between the two today. Many integrated companies also have blogs on their websites, making them even more confusing.
What makes Blogs Different from Websites?
Blogs need regular updates. Good examples include a food blog that shares cooking recipes or a business. They also have blogs on their websites, which makes them even more confusing.
Blogs also encourage reader engagement. Readers have the opportunity to comment and voice their various concerns and thoughts to the community. Blog owners often update their sites with new blog posts.
The word “blog” is a contraction of the expression “weblog” (“online journal”). The blog’s appearance has been concurrent with the web since the beginning of the 90s. Initially, Internet users use it to share anecdotes and reflections. The launch of WordPress in 2003 gave a boost to blogs, which quickly acquired a marketing dimension: professionals adopted it to communicate about their company or brand.
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